Q Describe what you consider to be the top priority in establishing and maintaining an ethical business.
How are business ethics related to profit? to morale? and to a sustained competitive advantage?
In the age of globalization, global marketing and rapid advent of technology and online media, maintaining business ethically has become a frequent dilemma. It is essential for every business organization to pursue ethically driven business operations because the main priority is to maintain the brand image and most significantly brand loyalty. Every business organization’s primary and foremost goal is to achieve maximum profit and keep brand loyalty and brand image.
